Marketing Management-Product Decisions (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 7 - 12 of 21

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Question number: 7

» Marketing Management » Product Decisions

MCQ▾

Question

When the firm seeks to enter with the new product in the new market, is the stage of

Choices

Choice (4) Response
a.

Diversification

b.

Market development

c.

Product development

d. None of the above

Question number: 8

» Marketing Management » Product Decisions

MCQ▾

Question

A group of different types of products, related and unrelated which are offered for sale by an organization may be referred as

Choices

Choice (4) Response
a.

Product positioning

b.

Product mix

c.

Product line

d.

Product item

Question number: 9

» Marketing Management » Product Decisions

MCQ▾

Question

The close relationship of various product lines either or their end use, or to production requirements or to distribution channels, or to other variables, refer to

Choices

Choice (4) Response
a.

Product Depth

b.

Product Width

c.

Product Consistency

d. None of the above

Question number: 10

» Marketing Management » Product Decisions

MCQ▾

Question

A third layer of the total product which is the psychological feeling about a product that influence a consumer purchase, known as

Choices

Choice (4) Response
a.

Core Product

b.

Symbolic Product

c.

Augmented Product

d. All of the above

Question number: 11

» Marketing Management » Product Decisions

MCQ▾

Question

Which product which consists of product plus extra benefits added by seller?

Choices

Choice (4) Response
a.

Symbolic Product

b.

Core Product

c.

Augmented Product

d. Question does not provide sufficient data or is vague

Question number: 12

» Marketing Management » Product Decisions

MCQ▾

Question

A strategy of increasing sales of existing products in current markets, is

Choices

Choice (4) Response
a.

Market Development

b.

Market Penetration

c. None of the above
d. Question does not provide sufficient data or is vague

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