Marketing Management-Product Decisions (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 1 - 6 of 21

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Question number: 1

» Marketing Management » Product Decisions

MCQ▾

Question

Market modification and product modification strategies used in which stage of “PLC”,

Choices

Choice (4) Response
a.

Introduction stage

b.

Maturity stage

c.

Growth stage

d.

Decline stage

Question number: 2

» Marketing Management » Product Decisions

MCQ▾

Question

In the classification of adopters given by the Rogers the smallest proportion is that of

Choices

Choice (4) Response
a.

Laggards

b.

Late Majority

c.

Innovators

d.

Early Majority

Question number: 3

» Marketing Management » Product Decisions

MCQ▾

Question

Low price and the low expenditures marketing strategy opted is called

Choices

Choice (4) Response
a.

Slow penetration strategy

b.

Rapid skimming strategy

c.

slow skimming strategy

d.

Rapid penetration strategy

Question number: 4

» Marketing Management » Product Decisions

MCQ▾

Question

‘Product Line’ refers to

Choices

Choice (4) Response
a.

A specific product or brand

b.

A group of closely related products

c.

A set of all products offered for sale by a company

d. Question does not provide sufficient data or is vague

Question number: 5

» Marketing Management » Product Decisions

MCQ▾

Question

Those consumer goods for which a group of buyer are habitually willing to make a special purchasing effort, known as

Choices

Choice (4) Response
a.

Convenience goods

b.

Shopping goods

c.

Specialty goods

d. All of the above

Question number: 6

» Marketing Management » Product Decisions

MCQ▾

Question

The customer category who are more price conscious and conservatism, best to adopt a new product are

Choices

Choice (4) Response
a.

Laggards

b.

Late Majority

c.

Innovators

d.

Early Majority

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