Marketing Management-Product Decisions (NTA-NET (Based on NTA-UGC) Commerce (Paper-II)): Questions 1 - 6 of 38

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Question number: 1

» Marketing Management » Product Decisions

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Question

Market modification and product modification strategies used in which stage of “PLC”,

Choices

Choice (4) Response

a.

Decline stage

b.

Growth stage

c.

Introduction stage

d.

Maturity stage

Question number: 2

» Marketing Management » Product Decisions

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Question

In the classification of adopters given by the Rogers the smallest proportion is that of

Choices

Choice (4) Response

a.

Laggards

b.

Early Majority

c.

Innovators

d.

Late Majority

Question number: 3

» Marketing Management » Product Decisions

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Question

Low price and the low expenditures marketing strategy opted is called

Choices

Choice (4) Response

a.

slow skimming strategy

b.

Rapid skimming strategy

c.

Slow penetration strategy

d.

Rapid penetration strategy

Question number: 4

» Marketing Management » Product Decisions

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Question

‘Product Line’ refers to

Choices

Choice (4) Response

a.

A set of all products offered for sale by a company

b.

A specific product or brand

c.

A group of closely related products

d.

All of the above

Question number: 5

» Marketing Management » Product Decisions

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Question

Those consumer goods for which a group of buyer are habitually willing to make a special purchasing effort, known as

Choices

Choice (4) Response

a.

Specialty goods

b.

Shopping goods

c.

Convenience goods

d.

Question does not provide sufficient data or is vague

Question number: 6

» Marketing Management » Product Decisions

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MCQ▾

Question

The customer category who are more price conscious and conservatism, best to adopt a new product are

Choices

Choice (4) Response

a.

Laggards

b.

Late Majority

c.

Innovators

d.

Early Majority

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