Marketing Management-Marketing Research [NTA-NET (Based on NTA-UGC) Commerce (Paper-II)]: Questions 1 - 3 of 9

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Question number: 1

» Marketing Management » Marketing Research

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Appeared in Year: 2018

Match List-Ⅰ List-Ⅱ▾

Question

Match the items of List - II with List - I which are related to personal selling process and identify the correct code: (September Paper II)

List-Ⅰ (Column I)List-Ⅱ (Column II)

(A)

Prospecting

(i)

Reduce Dissonance, Build goodwill

(B)

Preapproach

(ii)

Information, habits, preferences

(C)

Post sales services

(iii)

Attention, Interest, Desire, Action

(D)

Presentation

(iv)

Identifying Profiles, leads, Records and Qualifying capability and willingness

Choices

Choice (4)Response
  • (A)
  • (B)
  • (C)
  • (D)

a.

  • (iv)
  • (ii)
  • (i)
  • (iii)

b.

  • (ii)
  • (iv)
  • (i)
  • (iii)

c.

  • (i)
  • (iii)
  • (iv)
  • (ii)

d.

  • (iii)
  • (i)
  • (ii)
  • (iv)

Question number: 2

» Marketing Management » Marketing Research

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Appeared in Year: 2018

MCQ▾

Question

An enormous collection of data on various topics from a variety of internal and external sources, compiled by a firm for its own use or for use by its clients, is called: (September Paper II)

Choices

Choice (4)Response

a.

Data-base

b.

Data warehouse

c.

Data mining

d.

M. I. S.

Question number: 3

» Marketing Management » Marketing Research

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Appeared in Year: 2016

MCQ▾

Question

Which one of the following is the most likely result of a marketing strategy that attempts to serve all potential customers? (July Paper-2)

Choices

Choice (4)Response

a.

The company will need to follow up with a demarketing campaign.

b.

All customers will be delighted.

c.

Customer-perceived value will be increased.

d.

Not all customers will be satisfied.

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