Marketing Management-Marketing Mix, Marketing Environment (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 9 - 13 of 13

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Question number: 9

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

when a change in consumer’s tastes and preferences and market structures in general occurs, termed as

Choices

Choice (4) Response

a.

Market Drift

b.

Market Planning

c.

Marketing Process

d.

Market Inertia

Question number: 10

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

The environment implies the factors and forces in the immediate environment which affect the company’s ability to serve its market, is

Choices

Choice (4) Response

a.

Macro environment

b.

Micro environment

c.

None of the above

d.

All of the above

Question number: 11

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Which of the following is not among the 4P’s of marketing mix?

Choices

Choice (4) Response

a.

Process

b.

Product

c.

Price

d.

Place

Question number: 12

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Marketing Mix elements i. e. product, price, promotion and place are

Choices

Choice (4) Response

a.

Controllable variables

b.

Uncontrollable variables

c.

Question does not provide sufficient data or is vague

d.

All of the above

Question number: 13

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Transportation, warehousing and storage belong to which P of the marketing mix

Choices

Choice (4) Response

a.

Price

b.

Product

c.

Place

d.

Promotion

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