Marketing Management-Marketing Mix, Marketing Environment (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 1 - 8 of 13

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Question number: 1

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Factors or forces which directly affect the market operation ability of the company are

Choices

Choice (4) Response

a.

Controllable

b.

Uncontrollable

c.

All of the above

d.

None of the above

Question number: 2

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Who has introduced the concept of marketing- mix?

Choices

Choice (4) Response

a.

N H Bordon

b.

Philip Kotler

c.

M C Cacthy

d.

None of the above

Question number: 3

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Anthropological factors that influence marketing belongs to

Choices

Choice (4) Response

a.

Physical forces

b.

Economic forces

c.

Demographic forces

d.

social forces

Question number: 4

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Which of the following is not related to micro environment?

Choices

Choice (4) Response

a.

Customers

b.

Technological forces

c.

Suppliers

d.

Competitors

Question number: 5

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Factors or forces which indirectly affect the market operation ability of the company are

Choices

Choice (4) Response

a.

Uncontrollable

b.

Controllable

c.

None of the above

d.

All of the above

Question number: 6

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Who has given four basic elements of marketing mix?

Choices

Choice (4) Response

a.

Philip Kotler

b.

M C Cacthy

c.

N H Bordon

d.

All of the above

Question number: 7

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Which of the following 4P’s of marketing- mix is concerned with selection of distribution channel?

Choices

Choice (4) Response

a.

Price

b.

Place

c.

Product

d.

Promotion

Question number: 8

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Those factors which are external forces in the company’s activities and do not concern the immediate environment, refers to

Choices

Choice (4) Response

a.

Micro environment

b.

Macro environment

c.

All of the above

d.

None of the above

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