Marketing Management-Evolution and Concept (CBSE-NET (Based on NTA-UGC) Commerce (Paper-II)): Questions 13 - 14 of 14

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Question number: 13

» Marketing Management » Evolution and Concept

MCQ▾

Question

Macro marketing concept was presented by

Choices

Choice (4) Response

a.

R. Meyer

b.

Kelly E. J.

c.

Philip Kotler

d.

All of the above

Question number: 14

» Marketing Management » Evolution and Concept

Appeared in Year: 2015

MCQ▾

Question

A marketing network consists of:

Choices

Choice (4) Response

a.

The company and its supporting stakeholders with whom it has built mutually profitable business relationships.

b.

The tasks to devise marketing activities.

c.

The tasks of hiring, training and motivating employees.

d.

The activities that help in designing and implementing the marketing programmes.

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