Marketing Management-Evolution and Concept (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 6 - 12 of 13

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Question number: 6

» Marketing Management » Evolution and Concept

MCQ▾

Question

The term ‘Caveat Emptor’ means, let

Choices

Choice (4) Response

a.

The buyer beware

b.

The seller beware

c.

None of the above

d.

All of the above

Question number: 7

» Marketing Management » Evolution and Concept

MCQ▾

Question

Social concept of marketing was given by

Choices

Choice (4) Response

a.

R. Meyer

b.

Kelly E. J.

c.

Philip Kotler

d.

None of the above

Question number: 8

» Marketing Management » Evolution and Concept

MCQ▾

Question

Meta marketing concept was originally used by

Choices

Choice (4) Response

a.

Philip Kotler

b.

Kelly E. J.

c.

R. Meyer

d.

None of the above

Question number: 9

» Marketing Management » Evolution and Concept

MCQ▾

Question

Generated increased sales by neglecting quality control, production efficiency and or such flow management, is

Choices

Choice (4) Response

a.

Remarketing

b.

Demarketing

c.

Over Marketing

d.

Social Marketing

Question number: 10

» Marketing Management » Evolution and Concept

Appeared in Year: 2013

MCQ▾

Question

The set of all actual and potential buyers of a product is known as (December, Paper- II, UGC NET)

Choices

Choice (4) Response

a.

Industry

b.

Customer group

c.

Market

d.

None of the above

Question number: 11

» Marketing Management » Evolution and Concept

MCQ▾

Question

“The process of formulating and implementing market strategies by a firm that ensures flow of need satisfying goods & services at a profit” is an approach of

Choices

Choice (4) Response

a.

Macro Marketing

b.

Micro Marketing

c.

None of the above

d.

Question does not provide sufficient data or is vague

Question number: 12

» Marketing Management » Evolution and Concept

MCQ▾

Question

The basic objective of marketing function is to link

Choices

Choice (4) Response

a.

Producer & Retailer

b.

Wholesaler & Retailer

c.

Producer & Advertiser

d.

Producer & Consumers

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