Marketing Management-Evolution and Concept (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 1 - 5 of 13

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Question number: 1

» Marketing Management » Evolution and Concept

MCQ▾

Question

The synthesis of all managerial, traditional, scientific, social and historical foundations of marketing and includes specialization on the interrelationships of mental and physical processes to supplement the facts and empirical observations of marketing practices, is a concept of

Choices

Choice (4) Response

a.

Remarketing

b.

Over Marketing

c.

Demarketing

d.

Meta Marketing

Question number: 2

» Marketing Management » Evolution and Concept

MCQ▾

Question

The aspects of marketing that deals with discouraging customers in general or a certain class of customers in particular as either a temporary or a permanent basis, is known as

Choices

Choice (4) Response

a.

Remarketing

b.

Demarketing

c.

Over marketing

d.

None of the above

Question number: 3

» Marketing Management » Evolution and Concept

MCQ▾

Question

“ The process starts with market, goes on to focus the customer’s needs, calls for coordinated marketing, laying emphasis on selling of satisfaction, ” is

Choices

Choice (4) Response

a.

The marketing concept

b.

The selling concept

c.

All of the above

d.

None of the above

Question number: 4

» Marketing Management » Evolution and Concept

MCQ▾

Question

When the products are sold with in a small or local area only, the market is known as

Choices

Choice (4) Response

a.

International Market

b.

Local Market

c.

National Market

d.

Capital Market

Question number: 5

» Marketing Management » Evolution and Concept

MCQ▾

Question

The continuous process of measuring a firm’s goods, practices and services against those of its toughest competitors

Choices

Choice (4) Response

a.

Meta Marketing

b.

Bench Marketing

c.

Over Marketing

d.

None of the above

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