Marketing Management-Elements of Consumer Behaviour, Market Segmentation (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 26 - 27 of 27

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Question number: 26

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

When buyers have too narrow an image of the brand, is known as

Choices

Choice (4) Response

a.

Under-positioning errors

b.

Doubtful positioning errors

c.

Confused positioning errors

d.

Over-positioning errors

Question number: 27

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

A market that consists of individuals with dissimilar product needs, is

Choices

Choice (4) Response

a.

Homogeneous market

b.

Heterogeneous market

c.

None of the above

d.

All of the above

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