Marketing Management-Elements of Consumer Behaviour, Market Segmentation (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 26 - 28 of 28

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Question number: 26

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

When buyers have too narrow an image of the brand, is known as

Choices

Choice (4) Response

a.

Under-positioning errors

b.

Doubtful positioning errors

c.

Confused positioning errors

d.

Over-positioning errors

Question number: 27

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

A market that consists of individuals with dissimilar product needs, is

Choices

Choice (4) Response

a.

Homogeneous market

b.

Heterogeneous market

c.

None of the above

d.

All of the above

Question number: 28

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

Appeared in Year: 2017

Match List-Ⅰ List-Ⅱ▾

Question

Match the following items of List-I (sources of competition) with List-II (examples for these sources of competition) and indicate the code of correct matching. (January Paper 2)
List-Ⅰ (Sources Of Competition) List-Ⅱ (Examples For These Sources Of Competition)

(A)

Unrelated products

(i)

OLA Taxi and Metro Rail

(B)

Directly similar products

(ii)

PVR and Amusement park

(C)

Available substitutes

(iii)

Mercedes and BMW

Choices

Choice (4) Response
  • (A)
  • (B)
  • (C)

a.

  • (ii)
  • (i)
  • (iii)

b.

  • (ii)
  • (iii)
  • (i)

c.

  • (iii)
  • (ii)
  • (i)

d.

  • (iii)
  • (i)
  • (ii)

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