Marketing Management-Elements of Consumer Behaviour, Market Segmentation (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 20 - 25 of 27

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Question number: 20

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Which of the following is not a economic determinants

Choices

Choice (4) Response

a.

Consumer credit

b.

Personal income

c.

Personality

d.

Standard of living

Question number: 21

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Demography is the study of

Choices

Choice (4) Response

a.

Human population

b.

Brand loyalty

c.

Human beings

d.

Question does not provide sufficient data or is vague

Question number: 22

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

This errors occurs when some companies discovers that buyers have only a vague idea about the brand, is known as

Choices

Choice (4) Response

a.

Under-positioning errors

b.

Over-positioning errors

c.

Confused positioning errors

d.

Doubtful positioning errors

Question number: 23

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Consumption behaviour is

Choices

Choice (4) Response

a.

Micro in nature

b.

Macro in nature

c.

Question does not provide sufficient data or is vague

d.

None of the above

Question number: 24

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

“Dhanpat Rai & Company” publishes and sells books covering all types of customers’ needs competition books and text books for school, colleges and universities, is an example of

Choices

Choice (4) Response

a.

Market Specialization

b.

Product Specialization

c.

None of the above

d.

Question does not provide sufficient data or is vague

Question number: 25

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Consumer behaviour covers the study of the activities of

Choices

Choice (4) Response

a.

Final users

b.

Initial users

c.

Intermediate users

d.

All of the above

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