Marketing Management-Elements of Consumer Behaviour, Market Segmentation (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 13 - 19 of 28

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Question number: 13

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Buyers might may have a confused image of the brand resulting from too many claims or changing the brands positioning too frequently, is known as

Choices

Choice (4) Response

a.

Confused positioning errors

b.

Over-positioning errors

c.

Under-positioning errors

d.

Doubtful positioning errors

Question number: 14

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Emotional motives are

Choices

Choice (4) Response

a.

External motives

b.

Internal motives

c.

None of the above

d.

Question does not provide sufficient data or is vague

Question number: 15

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Consumer Behaviour is

Choices

Choice (4) Response

a.

Macro in nature

b.

Micro in nature

c.

None of the above

d.

Question does not provide sufficient data or is vague

Question number: 16

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Howard Sheth model of consumer behaviour was given in the year

Choices

Choice (4) Response

a.

1960

b.

1975

c.

1980

d.

1969

Question number: 17

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

A consumer response model to promotion, awareness, knowledge, liking, preference, conviction and purchase is known as

Choices

Choice (4) Response

a.

Hierarchy of effects

b.

Engel-Kollat-Blackwell Model

c.

Howard-Sheth Model

d.

All of the above

Question number: 18

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Market differentiation appeared with new concept of marketing in

Choices

Choice (4) Response

a.

1960

b.

1940

c.

1950

d.

1930

Question number: 19

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

As per Moslow’s hierarchy of needs, the most basic needs, the most basic needs are categorized as—

Choices

Choice (4) Response

a.

Physiological needs

b.

Self-esteem needs

c.

Social needs

d.

Safety needs

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