Marketing Management-Elements of Consumer Behaviour, Market Segmentation (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 7 - 12 of 27

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Question number: 7

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

It is an integrated model, assumes problem-solving approach in buying and adopts input-output or system approach in buying is known as

Choices

Choice (4) Response
a.

Howard-Sheth Model

b.

Hierarchy of effects

c.

Engel-Kollat-Blackwell Model

d. Question does not provide sufficient data or is vague

Question number: 8

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Which of the following is not a buyers behaviour model

Choices

Choice (4) Response
a.

Economic model

b.

Sociological model

c.

Learning model

d.

Motivational model

Question number: 9

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Buyers sometimes may find it hard to believe the brands claims in view of the product’s features, price, quality or manufactures, is known as

Choices

Choice (4) Response
a.

Over-positioning errors

b.

Doubtful positioning errors

c.

Under-positioning errors

d.

Confused positioning errors

Question number: 10

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

“AIOD” means

Choices

Choice (4) Response
a.

Activity, Interest, Opinion, Demand

b.

Activity, Interest, Opinion, Demographics

c.

Activity, Intention, Opinion, Desire

d.

Activity, Interest, Opinion, Desire

Question number: 11

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

When the company follows “one product-all segment principle”, is

Choices

Choice (4) Response
a.

Concentrated Marketing

b.

Undifferentiated Marketing

c.

Differentiated Marketing

d. None of the above

Question number: 12

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

The act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s mind, known as

Choices

Choice (4) Response
a.

Differentiation

b.

Segmentation

c.

Positioning

d. All of the above

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