Marketing Management-Elements of Consumer Behaviour, Market Segmentation (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 1 - 6 of 27

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Question number: 1

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

According to moslow’s hierarchy of needs, which of the following is primary needs

Choices

Choice (4) Response

a.

Esteem & self-ego needs

b.

Belonging & social needs

c.

Safety & security needs

d.

self-actualization needs

Question number: 2

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

“HUL” which sells different soaps and each of them has its own market, is an example of

Choices

Choice (4) Response

a.

Differentiated Marketing

b.

Undifferentiated Marketing

c.

Concentrated Marketing

d.

All of the above

Question number: 3

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Market segmentation is the process of grouping buyers in to

Choices

Choice (4) Response

a.

One category with different needs

b.

Different categories with common needs

c.

One category with common needs

d.

Question does not provide sufficient data or is vague

Question number: 4

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

The four components are information processing, central control unit, decision process and environmental influences, the model is

Choices

Choice (4) Response

a.

Engel-Kollat-Blackwell Model

b.

Howard-Sheth Model

c.

Hierarchy of effects

d.

None of the above

Question number: 5

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Perception is a part of

Choices

Choice (4) Response

a.

Psychological factors

b.

Personal factors

c.

Social factors

d.

Cultural factors

Question number: 6

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

When the company follows “one product one segment principle”, is

Choices

Choice (4) Response

a.

Undifferentiated Marketing

b.

Concentrated Marketing

c.

Differentiated Marketing

d.

Question does not provide sufficient data or is vague

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