Marketing Management-Elements of Consumer Behaviour, Market Segmentation (NTA-NET (Based on NTA-UGC) Commerce (Paper-II)): Questions 1 - 6 of 46

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Question number: 1

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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Question

According to moslow’s hierarchy of needs, which of the following is primary needs

Choices

Choice (4) Response

a.

Safety & security needs

b.

self-actualization needs

c.

Belonging & social needs

d.

Esteem & self-ego needs

Question number: 2

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

“HUL” which sells different soaps and each of them has its own market, is an example of

Choices

Choice (4) Response

a.

Undifferentiated Marketing

b.

Concentrated Marketing

c.

Differentiated Marketing

d.

Question does not provide sufficient data or is vague

Question number: 3

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

Market segmentation is the process of grouping buyers in to

Choices

Choice (4) Response

a.

Different categories with common needs

b.

One category with common needs

c.

One category with different needs

d.

Question does not provide sufficient data or is vague

Question number: 4

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

The four components are information processing, central control unit, decision process and environmental influences, the model is

Choices

Choice (4) Response

a.

Hierarchy of effects

b.

Engel-Kollat-Blackwell Model

c.

Howard-Sheth Model

d.

None of the above

Question number: 5

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

Perception is a part of

Choices

Choice (4) Response

a.

Psychological factors

b.

Personal factors

c.

Cultural factors

d.

Social factors

Question number: 6

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

When the company follows “one product one segment principle”, is

Choices

Choice (4) Response

a.

Undifferentiated Marketing

b.

Concentrated Marketing

c.

Differentiated Marketing

d.

All of the above

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