Marketing Management-Direct Marketing (NTA-NET (Based on NTA-UGC) Commerce (Paper-II)): Questions 1 - 3 of 3

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Question number: 1

» Marketing Management » Direct Marketing

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Appeared in Year: 2018

MCQ▾

Question

Statement (I): A form of non-store retailing that uses advertising to contact consumers who, in turn, purchase products without visiting a retail store is called direct selling.

Statement (II): A form of non-store retailing in which personal contact between a sales person and a consumer occurs away from a retail store is called Direct Marketing.

In the light of above statements, identify the correct code of statements being correct or incorrect. (September Paper II)

Choices

Choice (4) Response

a.

Statement (I) is not correct but Statement (II) is correct.

b.

Statement (I) and Statement (II) are not correct.

c.

Statement (I) and Statement (II) are correct.

d.

Statement (I) is correct but Statement (II) is not correct.

Question number: 2

» Marketing Management » Direct Marketing

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Appeared in Year: 2016

MCQ▾

Question

Advertising method in which an advertisement is broadcasted simultaneously on several radio stations and/or television channels is known as (July Paper 3)

Choices

Choice (4) Response

a.

Road block

b.

Black out

c.

Consolidation

d.

Cornering

Question number: 3

» Marketing Management » Direct Marketing

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Appeared in Year: 2018

MCQ▾

Question

Which one of the following modes is not an example of Direct and Database marketing communication? (December)

Choices

Choice (4) Response

a.

Catalogues

b.

Social media marketing

c.

Mailings

d.

Telemarketing

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