Marketing Management (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 49 - 56 of 80

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Question number: 49

» Marketing Management » Evolution and Concept

MCQ▾

Question

The basic objective of marketing function is to link

Choices

Choice (4) Response

a.

Producer & Retailer

b.

Wholesaler & Retailer

c.

Producer & Advertiser

d.

Producer & Consumers

Question number: 50

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

The environment implies the factors and forces in the immediate environment which affect the company’s ability to serve its market, is

Choices

Choice (4) Response

a.

Macro environment

b.

Micro environment

c.

None of the above

d.

All of the above

Question number: 51

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Emotional motives are

Choices

Choice (4) Response

a.

External motives

b.

Internal motives

c.

None of the above

d.

Question does not provide sufficient data or is vague

Question number: 52

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Consumer Behaviour is

Choices

Choice (4) Response

a.

Macro in nature

b.

Micro in nature

c.

None of the above

d.

Question does not provide sufficient data or is vague

Question number: 53

» Marketing Management » Product Decisions

MCQ▾

Question

Which product having tangible and intangible features?

Choices

Choice (4) Response

a.

Symbolic Product

b.

Augmented Product

c.

Core Product

d.

All of the above

Question number: 54

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Howard Sheth model of consumer behaviour was given in the year

Choices

Choice (4) Response

a.

1960

b.

1975

c.

1980

d.

1969

Question number: 55

» Marketing Management » Product Decisions

MCQ▾

Question

Which is not the stage of “PLC”

Choices

Choice (4) Response

a.

Saturation

b.

Sales

c.

Growth

d.

Decline

Question number: 56

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

A consumer response model to promotion, awareness, knowledge, liking, preference, conviction and purchase is known as

Choices

Choice (4) Response

a.

Hierarchy of effects

b.

Engel-Kollat-Blackwell Model

c.

Howard-Sheth Model

d.

All of the above

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