Marketing Management (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 44 - 48 of 75

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Question number: 44

» Marketing Management » Product Decisions

MCQ▾

Question

Product mix is

Choices

Choice (4) Response

a.

Three dimensional

b.

Four dimensional

c.

Two dimensional

d.

One dimensional

Question number: 45

» Marketing Management » Product Decisions

Appeared in Year: 2013

Match List-Ⅰ List-Ⅱ▾

Question

Match the item of the list-1 with the items of list-2 and select the correct the answer: (December, Paper- III, UGC NET)
List-Ⅰ List-Ⅱ

(A)

Alderfer

(i)

ERG Theory

(B)

Herzberg

(ii)

Two factors Theory

(C)

Abraham Maslow

(iii)

Need Hierarchy Theory

(D)

McClelland

(iv)

Achievement Motivation Theory

Choices

Choice (4) Response
  • (A)
  • (B)
  • (C)
  • (D)

a.

  • (ii)
  • (iii)
  • (iv)
  • (i)

b.

  • (i)
  • (iii)
  • (iv)
  • (ii)

c.

  • (i)
  • (ii)
  • (iii)
  • (iv)

d.

  • (iv)
  • (i)
  • (iii)
  • (ii)

Question number: 46

» Marketing Management » Evolution and Concept

Appeared in Year: 2013

MCQ▾

Question

The set of all actual and potential buyers of a product is known as (December, Paper- II, UGC NET)

Choices

Choice (4) Response

a.

Industry

b.

Customer group

c.

Market

d.

None of the above

Question number: 47

» Marketing Management » Evolution and Concept

MCQ▾

Question

“The process of formulating and implementing market strategies by a firm that ensures flow of need satisfying goods & services at a profit” is an approach of

Choices

Choice (4) Response

a.

Macro Marketing

b.

Micro Marketing

c.

None of the above

d.

Question does not provide sufficient data or is vague

Question number: 48

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

when a change in consumer’s tastes and preferences and market structures in general occurs, termed as

Choices

Choice (4) Response

a.

Market Drift

b.

Market Planning

c.

Marketing Process

d.

Market Inertia

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