Marketing Management (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 38 - 43 of 75

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Question number: 38

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Which of the following 4P’s of marketing- mix is concerned with selection of distribution channel?

Choices

Choice (4) Response

a.

Price

b.

Place

c.

Product

d.

Promotion

Question number: 39

» Marketing Management » Product Decisions

MCQ▾

Question

Which product which consists of product plus extra benefits added by seller?

Choices

Choice (4) Response

a.

Symbolic Product

b.

Core Product

c.

Augmented Product

d.

Question does not provide sufficient data or is vague

Question number: 40

» Marketing Management » Evolution and Concept

MCQ▾

Question

Generated increased sales by neglecting quality control, production efficiency and or such flow management, is

Choices

Choice (4) Response

a.

Remarketing

b.

Demarketing

c.

Over Marketing

d.

Social Marketing

Question number: 41

» Marketing Management » Product Decisions

MCQ▾

Question

A strategy of increasing sales of existing products in current markets, is

Choices

Choice (4) Response

a.

Market Development

b.

Market Penetration

c.

None of the above

d.

Question does not provide sufficient data or is vague

Question number: 42

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Buyers might may have a confused image of the brand resulting from too many claims or changing the brands positioning too frequently, is known as

Choices

Choice (4) Response

a.

Confused positioning errors

b.

Over-positioning errors

c.

Under-positioning errors

d.

Doubtful positioning errors

Question number: 43

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Those factors which are external forces in the company’s activities and do not concern the immediate environment, refers to

Choices

Choice (4) Response

a.

Micro environment

b.

Macro environment

c.

All of the above

d.

None of the above

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