Marketing Management (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 31 - 37 of 80

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Question number: 31

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

“AIOD” means

Choices

Choice (4) Response

a.

Activity, Interest, Opinion, Demand

b.

Activity, Interest, Opinion, Demographics

c.

Activity, Intention, Opinion, Desire

d.

Activity, Interest, Opinion, Desire

Question number: 32

» Marketing Management » Evolution and Concept

MCQ▾

Question

Social concept of marketing was given by

Choices

Choice (4) Response

a.

R. Meyer

b.

Kelly E. J.

c.

Philip Kotler

d.

None of the above

Question number: 33

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Factors or forces which indirectly affect the market operation ability of the company are

Choices

Choice (4) Response

a.

Uncontrollable

b.

Controllable

c.

None of the above

d.

All of the above

Question number: 34

» Marketing Management » Evolution and Concept

MCQ▾

Question

Meta marketing concept was originally used by

Choices

Choice (4) Response

a.

Philip Kotler

b.

Kelly E. J.

c.

R. Meyer

d.

None of the above

Question number: 35

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

When the company follows “one product-all segment principle”, is

Choices

Choice (4) Response

a.

Concentrated Marketing

b.

Undifferentiated Marketing

c.

Differentiated Marketing

d.

None of the above

Question number: 36

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

The act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s mind, known as

Choices

Choice (4) Response

a.

Differentiation

b.

Segmentation

c.

Positioning

d.

All of the above

Question number: 37

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Who has given four basic elements of marketing mix?

Choices

Choice (4) Response

a.

Philip Kotler

b.

M C Cacthy

c.

N H Bordon

d.

All of the above

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