Marketing Management (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 25 - 30 of 75

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Question number: 25

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

When the company follows “one product one segment principle”, is

Choices

Choice (4) Response

a.

Undifferentiated Marketing

b.

Concentrated Marketing

c.

Differentiated Marketing

d.

Question does not provide sufficient data or is vague

Question number: 26

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

It is an integrated model, assumes problem-solving approach in buying and adopts input-output or system approach in buying is known as

Choices

Choice (4) Response

a.

Howard-Sheth Model

b.

Hierarchy of effects

c.

Engel-Kollat-Blackwell Model

d.

Question does not provide sufficient data or is vague

Question number: 27

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Which of the following is not a buyers behaviour model

Choices

Choice (4) Response

a.

Economic model

b.

Sociological model

c.

Learning model

d.

Motivational model

Question number: 28

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Buyers sometimes may find it hard to believe the brands claims in view of the product’s features, price, quality or manufactures, is known as

Choices

Choice (4) Response

a.

Over-positioning errors

b.

Doubtful positioning errors

c.

Under-positioning errors

d.

Confused positioning errors

Question number: 29

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Anthropological factors that influence marketing belongs to

Choices

Choice (4) Response

a.

Physical forces

b.

Economic forces

c.

Demographic forces

d.

social forces

Question number: 30

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Which of the following is not related to micro environment?

Choices

Choice (4) Response

a.

Customers

b.

Technological forces

c.

Suppliers

d.

Competitors

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