Marketing Management (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 13 - 18 of 75

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Question number: 13

» Marketing Management » Product Decisions

MCQ▾

Question

When the firm seeks to enter with the new product in the new market, is the stage of

Choices

Choice (4) Response
a.

Diversification

b.

Market development

c.

Product development

d. None of the above

Question number: 14

» Marketing Management » Product Decisions

MCQ▾

Question

A group of different types of products, related and unrelated which are offered for sale by an organization may be referred as

Choices

Choice (4) Response
a.

Product positioning

b.

Product mix

c.

Product line

d.

Product item

Question number: 15

» Marketing Management » Product Decisions

MCQ▾

Question

The close relationship of various product lines either or their end use, or to production requirements or to distribution channels, or to other variables, refer to

Choices

Choice (4) Response
a.

Product Depth

b.

Product Width

c.

Product Consistency

d. None of the above

Question number: 16

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Who has introduced the concept of marketing- mix?

Choices

Choice (4) Response
a.

N H Bordon

b.

Philip Kotler

c.

M C Cacthy

d. None of the above

Question number: 17

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

“HUL” which sells different soaps and each of them has its own market, is an example of

Choices

Choice (4) Response
a.

Differentiated Marketing

b.

Undifferentiated Marketing

c.

Concentrated Marketing

d. All of the above

Question number: 18

» Marketing Management » Pricing Decisions

Appeared in Year: 2013

MCQ▾

Question

In India, which pricing practice is not permissible? (June, Paper- III, UGC NET)

Choices

Choice (4) Response
a.

Skimming pricing

b.

Predatory pricing

c.

Penetrating pricing

d. All of the above

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