Marketing Management (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 7 - 12 of 75

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Question number: 7

» Marketing Management » Product Decisions

MCQ▾

Question

Those consumer goods for which a group of buyer are habitually willing to make a special purchasing effort, known as

Choices

Choice (4) Response

a.

Convenience goods

b.

Shopping goods

c.

Specialty goods

d.

All of the above

Question number: 8

» Marketing Management » Evolution and Concept

MCQ▾

Question

The aspects of marketing that deals with discouraging customers in general or a certain class of customers in particular as either a temporary or a permanent basis, is known as

Choices

Choice (4) Response

a.

Remarketing

b.

Demarketing

c.

Over marketing

d.

None of the above

Question number: 9

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

According to moslow’s hierarchy of needs, which of the following is primary needs

Choices

Choice (4) Response

a.

Esteem & self-ego needs

b.

Belonging & social needs

c.

Safety & security needs

d.

self-actualization needs

Question number: 10

» Marketing Management » Evolution and Concept

MCQ▾

Question

“ The process starts with market, goes on to focus the customer’s needs, calls for coordinated marketing, laying emphasis on selling of satisfaction, ” is

Choices

Choice (4) Response

a.

The marketing concept

b.

The selling concept

c.

All of the above

d.

None of the above

Question number: 11

» Marketing Management » Product Decisions

MCQ▾

Question

The customer category who are more price conscious and conservatism, best to adopt a new product are

Choices

Choice (4) Response

a.

Laggards

b.

Late Majority

c.

Innovators

d.

Early Majority

Question number: 12

» Marketing Management » Evolution and Concept

MCQ▾

Question

When the products are sold with in a small or local area only, the market is known as

Choices

Choice (4) Response

a.

International Market

b.

Local Market

c.

National Market

d.

Capital Market

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