Marketing Management (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 70 - 76 of 80

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Question number: 70

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Marketing Mix elements i. e. product, price, promotion and place are

Choices

Choice (4) Response

a.

Controllable variables

b.

Uncontrollable variables

c.

Question does not provide sufficient data or is vague

d.

All of the above

Question number: 71

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Consumer behaviour covers the study of the activities of

Choices

Choice (4) Response

a.

Final users

b.

Initial users

c.

Intermediate users

d.

All of the above

Question number: 72

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Transportation, warehousing and storage belong to which P of the marketing mix

Choices

Choice (4) Response

a.

Price

b.

Product

c.

Place

d.

Promotion

Question number: 73

» Marketing Management » Product Decisions

MCQ▾

Question

Which product that the consumers wants to purchase frequently, immediately and with a minimum of effort?

Choices

Choice (4) Response

a.

Convenience goods

b.

Shopping goods

c.

Specialty goods

d.

None of the above

Question number: 74

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

When buyers have too narrow an image of the brand, is known as

Choices

Choice (4) Response

a.

Under-positioning errors

b.

Doubtful positioning errors

c.

Confused positioning errors

d.

Over-positioning errors

Question number: 75

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

A market that consists of individuals with dissimilar product needs, is

Choices

Choice (4) Response

a.

Homogeneous market

b.

Heterogeneous market

c.

None of the above

d.

All of the above

Question number: 76

» Marketing Management » Promotion Decisions

Appeared in Year: 2017

Match List-Ⅰ List-Ⅱ▾

Question

Match the media factors given in List-I with examples given in List-II and indicate the code of current matching. (January Paper 2)
List-Ⅰ (Media Factors) List-Ⅱ (Examples)

(A)

Media class

(i)

Magazine, T. V. , Radio

(B)

Media option

(ii)

Times of India, T. V. serial Bhabhi Ji Ghar Pe Hain

(C)

Scheduling & timing

(iii)

Prime time at 9: 00 PM, full page ad of Honda City

(D)

Media vehicles

(iv)

Flighting, Pulsing

Choices

Choice (4) Response
  • (A)
  • (B)
  • (C)
  • (D)

a.

  • (iv)
  • (iii)
  • (i)
  • (ii)

b.

  • (iv)
  • (ii)
  • (iii)
  • (i)

c.

  • (iii)
  • (i)
  • (iv)
  • (ii)

d.

  • (i)
  • (iv)
  • (iii)
  • (ii)

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