Marketing Management (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 64 - 69 of 80

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Question number: 64

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Which of the following is not among the 4P’s of marketing mix?

Choices

Choice (4) Response

a.

Process

b.

Product

c.

Price

d.

Place

Question number: 65

» Marketing Management » Product Decisions

MCQ▾

Question

Low price and the heavy promotional expenditures marketing strategy opted, known as

Choices

Choice (4) Response

a.

Slow penetration strategy

b.

slow skimming strategy

c.

Rapid skimming strategy

d.

Rapid penetration strategy

Question number: 66

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

This errors occurs when some companies discovers that buyers have only a vague idea about the brand, is known as

Choices

Choice (4) Response

a.

Under-positioning errors

b.

Over-positioning errors

c.

Confused positioning errors

d.

Doubtful positioning errors

Question number: 67

» Marketing Management » Product Decisions

MCQ▾

Question

When the product are purchased after visiting so many completing stores and comparing the different alternatives offered by different manufacturers and retailers, are known as

Choices

Choice (4) Response

a.

Convenience goods

b.

Shopping goods

c.

Specialty goods

d.

Question does not provide sufficient data or is vague

Question number: 68

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Consumption behaviour is

Choices

Choice (4) Response

a.

Micro in nature

b.

Macro in nature

c.

Question does not provide sufficient data or is vague

d.

None of the above

Question number: 69

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

“Dhanpat Rai & Company” publishes and sells books covering all types of customers’ needs competition books and text books for school, colleges and universities, is an example of

Choices

Choice (4) Response

a.

Market Specialization

b.

Product Specialization

c.

None of the above

d.

Question does not provide sufficient data or is vague

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