Marketing Management (CBSE-NET (UGC) Commerce (Paper-II & Paper-III)): Questions 57 - 63 of 75

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Question number: 57

» Marketing Management » Product Decisions

MCQ▾

Question

High price and high promotion marketing strategy opted in the introduction stage of “PLC”, is called

Choices

Choice (4) Response

a.

Rapid penetration strategy

b.

Slow penetration strategy

c.

Rapid skimming strategy

d.

slow skimming strategy

Question number: 58

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Market differentiation appeared with new concept of marketing in

Choices

Choice (4) Response

a.

1960

b.

1940

c.

1950

d.

1930

Question number: 59

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

As per Moslow’s hierarchy of needs, the most basic needs, the most basic needs are categorized as—

Choices

Choice (4) Response

a.

Physiological needs

b.

Self-esteem needs

c.

Social needs

d.

Safety needs

Question number: 60

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Which of the following is not a economic determinants

Choices

Choice (4) Response

a.

Consumer credit

b.

Personal income

c.

Personality

d.

Standard of living

Question number: 61

» Marketing Management » Evolution and Concept

MCQ▾

Question

Macro marketing concept was presented by

Choices

Choice (4) Response

a.

R. Meyer

b.

Kelly E. J.

c.

Philip Kotler

d.

All of the above

Question number: 62

» Marketing Management » Product Decisions

MCQ▾

Question

High price and the low promotional expenditures marketing strategy opted, is called

Choices

Choice (4) Response

a.

Rapid skimming strategy

b.

Slow penetration strategy

c.

slow skimming strategy

d.

Rapid penetration strategy

Question number: 63

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Demography is the study of

Choices

Choice (4) Response

a.

Human population

b.

Brand loyalty

c.

Human beings

d.

Question does not provide sufficient data or is vague

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