Marketing Management [NTA-NET (Based on NTA-UGC) Commerce (Paper-II)]: Questions 1 - 5 of 202

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Question number: 1

» Marketing Management » Product Decisions

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MCQ▾

Question

Market modification and product modification strategies used in which stage of “PLC”,

Choices

Choice (4)Response

a.

Decline stage

b.

Growth stage

c.

Introduction stage

d.

Maturity stage

Question number: 2

» Marketing Management » Product Decisions

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MCQ▾

Question

In the classification of adopters given by the Rogers the smallest proportion is that of

Choices

Choice (4)Response

a.

Laggards

b.

Early Majority

c.

Innovators

d.

Late Majority

Question number: 3

» Marketing Management » Product Decisions

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MCQ▾

Question

Low price and the low expenditures marketing strategy opted is called

Choices

Choice (4)Response

a.

slow skimming strategy

b.

Rapid skimming strategy

c.

Slow penetration strategy

d.

Rapid penetration strategy

Question number: 4

» Marketing Management » Evolution and Concept

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MCQ▾

Question

The synthesis of all managerial, traditional, scientific, social and historical foundations of marketing and includes specialization on the interrelationships of mental and physical processes to supplement the facts and empirical observations of marketing practices, is a concept of

Choices

Choice (4)Response

a.

Meta Marketing

b.

Over Marketing

c.

Demarketing

d.

Remarketing

Question number: 5

» Marketing Management » Marketing Mix, Marketing Environment

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MCQ▾

Question

Factors or forces which directly affect the market operation ability of the company are

Choices

Choice (4)Response

a.

Controllable

b.

Uncontrollable

c.

All of the above

d.

None of the above

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