CBSE-NET (UGC) Commerce (Paper-II & Paper-III): Questions 44 - 49 of 100

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Question number: 44

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

When the company follows “one product-all segment principle”, is

Choices

Choice (4) Response

a.

Concentrated Marketing

b.

Undifferentiated Marketing

c.

Differentiated Marketing

d.

None of the above

Question number: 45

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

The act of designing the company’s offer and image so that it occupies a distinct and valued place in the target customer’s mind, known as

Choices

Choice (4) Response

a.

Differentiation

b.

Segmentation

c.

Positioning

d.

All of the above

Question number: 46

» Business Economics » Nature and Uses of Business Economics

Appeared in Year: 2013

MCQ▾

Question

Business economics is a subject which (December Paper- II, UGC NET)

Choices

Choice (4) Response

a.

Studies economic relationship

b.

Deals with the tools of economics used for decision making in business

c.

Studies optimum allocation of limited resources

d.

Studies economic activities at the aggregate level

Question number: 47

» Financial and Management Accounting » Valuation of Shares, Amalgamation, Absorption and Reconstruction

MCQ▾

Question

what is the correct sequence in which the capital of a company is raised?

Choices

Choice (4) Response

a.

Issued, nominal, called-up, subscribed

b.

Issued, subscribed, called-up, nominal

c.

Nominal, issued, subscribed capital, called-up

d.

Issued, nominal, subscribed, called-up

Question number: 48

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Who has given four basic elements of marketing mix?

Choices

Choice (4) Response

a.

Philip Kotler

b.

M C Cacthy

c.

N H Bordon

d.

All of the above

Question number: 49

» Financial and Management Accounting » Cost and Management Accounting » Ratio Analysis

MCQ▾

Question

Which one of the following ratios are most important for judging the long-term solvency of a firm?

Choices

Choice (4) Response

a.

Return on investment

b.

Debt-equity ratio

c.

stock turnover ratio

d.

Fixed assets turnover ratio

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