NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 35 - 41 of 1264

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Question number: 35

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

Which of the following is not a buyers behaviour model

Choices

Choice (4) Response

a.

Economic model

b.

Learning model

c.

Motivational model

d.

Sociological model

Question number: 36

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

Buyers sometimes may find it hard to believe the brands claims in view of the product’s features, price, quality or manufactures, is known as

Choices

Choice (4) Response

a.

Over-positioning errors

b.

Confused positioning errors

c.

Under-positioning errors

d.

Doubtful positioning errors

Question number: 37

» Marketing Management » Marketing Mix, Marketing Environment

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MCQ▾

Question

Anthropological factors that influence marketing belongs to

Choices

Choice (4) Response

a.

Economic forces

b.

Demographic forces

c.

Physical forces

d.

social forces

Question number: 38

» Marketing Management » Marketing Mix, Marketing Environment

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MCQ▾

Question

Which of the following is not related to micro environment?

Choices

Choice (4) Response

a.

Customers

b.

Suppliers

c.

Technological forces

d.

Competitors

Question number: 39

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

“AIOD” means

Choices

Choice (4) Response

a.

Activity, Interest, Opinion, Desire

b.

Activity, Intention, Opinion, Desire

c.

Activity, Interest, Opinion, Demand

d.

Activity, Interest, Opinion, Demographics

Question number: 40

» Marketing Management » Evolution and Concept

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MCQ▾

Question

Social concept of marketing was given by

Choices

Choice (4) Response

a.

Philip Kotler

b.

R. Meyer

c.

Kelly E. J.

d.

None of the above

Question number: 41

» Marketing Management » Marketing Mix, Marketing Environment

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MCQ▾

Question

Factors or forces which indirectly affect the market operation ability of the company are

Choices

Choice (4) Response

a.

Uncontrollable

b.

Controllable

c.

None of the above

d.

All of the above

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