NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 26 - 30 of 1426

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Question number: 26

» Marketing Management » Pricing Decisions

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Appeared in Year: 2013

MCQ▾

Question

In India, which pricing practice is not permissible? (June, Paper- III, UGC NET)

Choices

Choice (4)Response

a.

Predatory pricing

b.

Skimming pricing

c.

Penetrating pricing

d.

Question does not provide sufficient data or is vague

Question number: 27

» Marketing Management » Product Decisions

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MCQ▾

Question

A third layer of the total product which is the psychological feeling about a product that influence a consumer purchase, known as

Choices

Choice (4)Response

a.

Symbolic Product

b.

Core Product

c.

Augmented Product

d.

None of the above

Question number: 28

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

Market segmentation is the process of grouping buyers in to

Choices

Choice (4)Response

a.

Different categories with common needs

b.

One category with common needs

c.

One category with different needs

d.

Question does not provide sufficient data or is vague

Question number: 29

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

The four components are information processing, central control unit, decision process and environmental influences, the model is

Choices

Choice (4)Response

a.

Hierarchy of effects

b.

Engel-Kollat-Blackwell Model

c.

Howard-Sheth Model

d.

None of the above

Question number: 30

» Marketing Management » Evolution and Concept

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MCQ▾

Question

The continuous process of measuring a firm’s goods, practices and services against those of its toughest competitors

Choices

Choice (4)Response

a.

Over Marketing

b.

Bench Marketing

c.

Meta Marketing

d.

All of the above

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