NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 29 - 34 of 1264

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Question number: 29

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

The four components are information processing, central control unit, decision process and environmental influences, the model is

Choices

Choice (4) Response

a.

Hierarchy of effects

b.

Engel-Kollat-Blackwell Model

c.

Howard-Sheth Model

d.

None of the above

Question number: 30

» Marketing Management » Evolution and Concept

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MCQ▾

Question

The continuous process of measuring a firm’s goods, practices and services against those of its toughest competitors

Choices

Choice (4) Response

a.

Over Marketing

b.

Bench Marketing

c.

Meta Marketing

d.

All of the above

Question number: 31

» Marketing Management » Evolution and Concept

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MCQ▾

Question

The term ‘Caveat Emptor’ means, let

Choices

Choice (4) Response

a.

The buyer beware

b.

The seller beware

c.

None of the above

d.

All of the above

Question number: 32

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

Perception is a part of

Choices

Choice (4) Response

a.

Psychological factors

b.

Personal factors

c.

Cultural factors

d.

Social factors

Question number: 33

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

When the company follows “one product one segment principle”, is

Choices

Choice (4) Response

a.

Undifferentiated Marketing

b.

Concentrated Marketing

c.

Differentiated Marketing

d.

All of the above

Question number: 34

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

It is an integrated model, assumes problem-solving approach in buying and adopts input-output or system approach in buying is known as

Choices

Choice (4) Response

a.

Engel-Kollat-Blackwell Model

b.

Howard-Sheth Model

c.

Hierarchy of effects

d.

None of the above

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