NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 22 - 25 of 1426

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Question number: 22

» Financial and Management Accounting » Basic Accounting Concept

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MCQ▾

Question

According to which of the following concept, while determining the net income from business, all expenses should be charged against that revenues in securing which are incurred during an accounting period?

Choices

Choice (4)Response

a.

Business entity concept

b.

Cost concept

c.

Accounting period concept

d.

Matching concept

Question number: 23

» Marketing Management » Marketing Mix, Marketing Environment

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MCQ▾

Question

Who has introduced the concept of marketing- mix?

Choices

Choice (4)Response

a.

Philip Kotler

b.

M C Cacthy

c.

N H Bordon

d.

All of the above

Question number: 24

» Financial and Management Accounting » Basic Accounting Concept

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MCQ▾

Question

What are the limitations of money measurement concept?

Choices

Choice (4)Response

a.

Any transaction/event in spite of being very important can’t be recorded in the books of account, it can’t be expressed.

b.

As per this concept, transaction is recorded at its money value on the date of occurrence and the subsequent changes in the money value are conveniently ignored.

c.

Both a. and b. are correct

d.

Question does not provide sufficient data or is vague

Question number: 25

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

“HUL” which sells different soaps and each of them has its own market, is an example of

Choices

Choice (4)Response

a.

Undifferentiated Marketing

b.

Concentrated Marketing

c.

Differentiated Marketing

d.

Question does not provide sufficient data or is vague

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