CBSE-NET (UGC) Commerce (Paper-II & Paper-III): Questions 25 - 30 of 100

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Question number: 25

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

“HUL” which sells different soaps and each of them has its own market, is an example of

Choices

Choice (4) Response
a.

Differentiated Marketing

b.

Undifferentiated Marketing

c.

Concentrated Marketing

d. All of the above

Question number: 26

» Marketing Management » Pricing Decisions

Appeared in Year: 2013

MCQ▾

Question

In India, which pricing practice is not permissible? (June, Paper- III, UGC NET)

Choices

Choice (4) Response
a.

Skimming pricing

b.

Predatory pricing

c.

Penetrating pricing

d. All of the above

Question number: 27

» Marketing Management » Product Decisions

MCQ▾

Question

A third layer of the total product which is the psychological feeling about a product that influence a consumer purchase, known as

Choices

Choice (4) Response
a.

Core Product

b.

Symbolic Product

c.

Augmented Product

d. All of the above

Question number: 28

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Market segmentation is the process of grouping buyers in to

Choices

Choice (4) Response
a.

One category with different needs

b.

Different categories with common needs

c.

One category with common needs

d. Question does not provide sufficient data or is vague

Question number: 29

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

The four components are information processing, central control unit, decision process and environmental influences, the model is

Choices

Choice (4) Response
a.

Engel-Kollat-Blackwell Model

b.

Howard-Sheth Model

c.

Hierarchy of effects

d. None of the above

Question number: 30

» Marketing Management » Evolution and Concept

MCQ▾

Question

The continuous process of measuring a firm’s goods, practices and services against those of its toughest competitors

Choices

Choice (4) Response
a.

Meta Marketing

b.

Bench Marketing

c.

Over Marketing

d. None of the above

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