NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 24 - 28 of 1264

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Question number: 24

» Financial and Management Accounting » Basic Accounting Concept

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MCQ▾

Question

What are the limitations of money measurement concept?

Choices

Choice (4) Response

a.

Any transaction/event in spite of being very important can’t be recorded in the books of account, it can’t be expressed.

b.

As per this concept, transaction is recorded at its money value on the date of occurrence and the subsequent changes in the money value are conveniently ignored.

c.

Both a. and b. are correct

d.

Question does not provide sufficient data or is vague

Question number: 25

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

“HUL” which sells different soaps and each of them has its own market, is an example of

Choices

Choice (4) Response

a.

Undifferentiated Marketing

b.

Concentrated Marketing

c.

Differentiated Marketing

d.

Question does not provide sufficient data or is vague

Question number: 26

» Marketing Management » Pricing Decisions

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Appeared in Year: 2013

MCQ▾

Question

In India, which pricing practice is not permissible? (June, Paper- III, UGC NET)

Choices

Choice (4) Response

a.

Predatory pricing

b.

Skimming pricing

c.

Penetrating pricing

d.

Question does not provide sufficient data or is vague

Question number: 27

» Marketing Management » Product Decisions

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MCQ▾

Question

A third layer of the total product which is the psychological feeling about a product that influence a consumer purchase, known as

Choices

Choice (4) Response

a.

Symbolic Product

b.

Core Product

c.

Augmented Product

d.

None of the above

Question number: 28

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

Market segmentation is the process of grouping buyers in to

Choices

Choice (4) Response

a.

Different categories with common needs

b.

One category with common needs

c.

One category with different needs

d.

Question does not provide sufficient data or is vague

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