NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 190 - 192 of 1424

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Question number: 190

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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Appeared in Year: 2015

MCQ▾

Question

Target marketing involves which of the following activities?

(1) Market positioning

(2) Market targeting

(3) Market behaviour

(4) Market segmentation

Choices

Choice (4)Response

a.

(2), (3) and (4)

b.

(2) and (4)

c.

(1) and (2)

d.

(1), (2) and (4)

Question number: 191

» Business Economics » Price Determination in Different Market Situations » Pricing Strategies

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Appeared in Year: 2015

MCQ▾

Question

Which one of the following is a false statement?

Choices

Choice (4)Response

a.

Peak-load pricing is a pricing practice where price varies with time of the day.

b.

Two - part tariff refers to a price structure which has two parts - a lump sum charge and a variable charge.

c.

Value-pricing is the practice of pricing where the price is set based on its value to the customer.

d.

Ramsey pricing rates to the methodology of pricing to situations where firms are regulated and the maximization of allocative efficiency is the objective of pricing together with the objective of profit - maximization.

Question number: 192

» Financial Management » Capital Budgeting

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Appeared in Year: 2015

MCQ▾

Question

In capital budgeting, the term capital rationing implies:

Choices

Choice (4)Response

a.

That limited funds are available for investment.

b.

That no fresh investment is required in current year.

c.

That no external funds can be raised.

d.

That no retained earnings are available.

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