NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 19 - 23 of 1264

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Question number: 19

» Marketing Management » Product Decisions

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MCQ▾

Question

When the firm seeks to enter with the new product in the new market, is the stage of

Choices

Choice (4) Response

a.

Product development

b.

Diversification

c.

Market development

d.

Question does not provide sufficient data or is vague

Question number: 20

» Marketing Management » Product Decisions

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MCQ▾

Question

A group of different types of products, related and unrelated which are offered for sale by an organization may be referred as

Choices

Choice (4) Response

a.

Product mix

b.

Product line

c.

Product item

d.

Product positioning

Question number: 21

» Marketing Management » Product Decisions

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MCQ▾

Question

The close relationship of various product lines either or their end use, or to production requirements or to distribution channels, or to other variables, refer to

Choices

Choice (4) Response

a.

Product Width

b.

Product Depth

c.

Product Consistency

d.

Question does not provide sufficient data or is vague

Question number: 22

» Financial and Management Accounting » Basic Accounting Concept

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MCQ▾

Question

According to which of the following concept, while determining the net income from business, all expenses should be charged against that revenues in securing which are incurred during an accounting period?

Choices

Choice (4) Response

a.

Business entity concept

b.

Cost concept

c.

Accounting period concept

d.

Matching concept

Question number: 23

» Marketing Management » Marketing Mix, Marketing Environment

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MCQ▾

Question

Who has introduced the concept of marketing- mix?

Choices

Choice (4) Response

a.

Philip Kotler

b.

M C Cacthy

c.

N H Bordon

d.

All of the above

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