CBSE-NET (UGC) Commerce (Paper-II & Paper-III): Questions 19 - 24 of 139

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Question number: 19

» Marketing Management » Product Decisions

MCQ▾

Question

When the firm seeks to enter with the new product in the new market, is the stage of

Choices

Choice (4) Response

a.

Diversification

b.

Market development

c.

Product development

d.

None of the above

Question number: 20

» Marketing Management » Product Decisions

MCQ▾

Question

A group of different types of products, related and unrelated which are offered for sale by an organization may be referred as

Choices

Choice (4) Response

a.

Product positioning

b.

Product mix

c.

Product line

d.

Product item

Question number: 21

» Marketing Management » Product Decisions

MCQ▾

Question

The close relationship of various product lines either or their end use, or to production requirements or to distribution channels, or to other variables, refer to

Choices

Choice (4) Response

a.

Product Depth

b.

Product Width

c.

Product Consistency

d.

None of the above

Question number: 22

» Financial and Management Accounting » Basic Accounting Concept

MCQ▾

Question

According to which of the following concept, while determining the net income from business, all expenses should be charged against that revenues in securing which are incurred during an accounting period?

Choices

Choice (4) Response

a.

Matching concept

b.

Cost concept

c.

Accounting period concept

d.

Business entity concept

Question number: 23

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Who has introduced the concept of marketing- mix?

Choices

Choice (4) Response

a.

N H Bordon

b.

Philip Kotler

c.

M C Cacthy

d.

None of the above

Question number: 24

» Financial and Management Accounting » Basic Accounting Concept

MCQ▾

Question

What are the limitations of money measurement concept?

Choices

Choice (4) Response

a.

Any transaction/event in spite of being very important can’t be recorded in the books of account, it can’t be expressed.

b.

As per this concept, transaction is recorded at its money value on the date of occurrence and the subsequent changes in the money value are conveniently ignored.

c.

Both a. and b. are correct

d.

Question does not provide sufficient data or is vague

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