NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 12 - 16 of 1426

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Question number: 12

» Marketing Management » Evolution and Concept

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MCQ▾

Question

The aspects of marketing that deals with discouraging customers in general or a certain class of customers in particular as either a temporary or a permanent basis, is known as

Choices

Choice (4)Response

a.

Over marketing

b.

Remarketing

c.

Demarketing

d.

Question does not provide sufficient data or is vague

Question number: 13

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

According to moslow’s hierarchy of needs, which of the following is primary needs

Choices

Choice (4)Response

a.

Safety & security needs

b.

self-actualization needs

c.

Belonging & social needs

d.

Esteem & self-ego needs

Question number: 14

» Financial Management » Dividend Policy

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Appeared in Year: 2013

MCQ▾

Question

Dividend irrelevance hypothesis applied in the (December- 2013, Paper- III, UGC NET)

Choices

Choice (4)Response

a.

M. M. Model

b.

Gordon Model

c.

Walter Model

d.

Traditional Model

Question number: 15

» Marketing Management » Evolution and Concept

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MCQ▾

Question

” The process starts with market, goes on to focus the customer’s needs, calls for coordinated marketing, laying emphasis on selling of satisfaction, ” is

Choices

Choice (4)Response

a.

The marketing concept

b.

The selling concept

c.

Question does not provide sufficient data or is vague

d.

All of the above

Question number: 16

» Marketing Management » Product Decisions

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MCQ▾

Question

The customer category who are more price conscious and conservatism, best to adopt a new product are

Choices

Choice (4)Response

a.

Laggards

b.

Late Majority

c.

Innovators

d.

Early Majority

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