NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 1245 - 1248 of 1264

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Question number: 1245

» Marketing Management » Online Marketing

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Appeared in Year: 2019

MCQ▾

Question

Two friends are on WhatsApp discussing a holiday plan. Immediately, Uber pops up within WhatsApp to help book a ride and provide an estimate. This is known as (June Paper-2)

Choices

Choice (4) Response

a.

Mail order marketing

b.

Direct mail marketing

c.

Telemarketing

d.

Contextual digital marketing

Question number: 1246

» Business Statistics and Data Processing » Sampling

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Appeared in Year: 2019

MCQ▾

Question

Respondents of a recent sample survey provided names of friends they thought would be likely users of a new product. These friends were contacted, completed a survey and asked to supply names of other likely users. Which method of sampling has been used in this survey?

(June Paper-2)

Choices

Choice (4) Response

a.

Snowball

b.

Expert

c.

Quota

d.

Judgemental

Question number: 1247

» Legal Aspect of Business » Sale of Goods Act 1930 » Rights of Unpaid Seller and Rights of Buyer (New 2019)

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Appeared in Year: 2019

MCQ▾

Question

‘Doctrine of Caveat Emptor’ means (June)

Choices

Choice (4) Response

a.

Buyer will be responsible for the whole payment

b.

Buyer will not be responsible at any cost

c.

Buyer should make payment well in time

d.

Buyer should beware of all aspects of buying

Question number: 1248

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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Appeared in Year: 2019

MCQ▾

Question

Which of the following reflects the sum of perceived tangible and intangible benefits and costs to a customer? (June)

Choices

Choice (4) Response

a.

Customer Satisfaction

b.

Customer Value

c.

Customer Delight

d.

Customer Expectation

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