NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 977 - 981 of 1426

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Question number: 977

» Marketing Management » CRM » (New 2019)

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Appeared in Year: 2018

Assertion-Reason▾

Question

Assertion (Ꭺ)

Databases assist in market segmentation, especially behavioural segmentation such as developing loyalty segments. (December)

Reason (Ꭱ)

Customer Relationship Management (CRM) databases have become an asset for the analysis of customer behaviour.

Choices

Choice (4)Response

a.

Both Ꭺ and Ꭱ are true and Ꭱ is the correct explanation of Ꭺ

b.

Both Ꭺ and Ꭱ are true but Ꭱ is NOT the correct explanation of Ꭺ

c.

Both Ꭺ and Ꭱ are false

d.

Ꭺ is true but Ꭱ is false

Question number: 978

» Human Resources Management » Job Description

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Appeared in Year: 2018

MCQ▾

Question

Which one of the following items is not a part of job specification? (December)

Choices

Choice (4)Response

a.

Emotional characteristics

b.

Judgement

c.

Initiative

d.

Location

Question number: 979

» Marketing Management » Marketing Mix, Marketing Environment

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Appeared in Year: 2009

MCQ▾

Question

The concept of four P’s as elements of marketing mix was given by (December)

Choices

Choice (4)Response

a.

W. J. Stanton

b.

Philip Kotler

c.

Bruce J. Walker

d.

E. J. McCarthy

Question number: 980

» Accounting and Finance » Regulatory Authorities : SEBI, Rating Agencies

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Appeared in Year: 2009

MCQ▾

Question

SEBI is (December)

Choices

Choice (4)Response

a.

Statutory Authority

b.

(1) and (2)

c.

Regulatory Authority

d.

None of the above

Question number: 981

» Marketing Management » Distribution Decisions

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Appeared in Year: 2009

MCQ▾

Question

Which out of the following is not a type of non-store retailing? (December)

Choices

Choice (4)Response

a.

Telemarketing

b.

Automatic vending

c.

Limited line stores

d.

Direct selling

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