NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 995 - 996 of 1264

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Question number: 995

» Business Economics » Nature and Uses of Business Economics

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Appeared in Year: 2018

Assertion-Reason▾

Question

Assertion (Ꭺ)

Technological change and skill requirements have been made a subject of investigation in an organization. (December)

Reason (Ꭱ)

The neo-classical economic theory stated that technological changes require a broader variety of skills and higher average skills from the workers.

Choices

Choice (4) Response

a.

Both Ꭺ and Ꭱ are false

b.

Ꭺ is true but Ꭱ is false

c.

Both Ꭺ and Ꭱ are true and Ꭱ is the correct explanation of Ꭺ

d.

Both Ꭺ and Ꭱ are true but Ꭱ is NOT the correct explanation of Ꭺ

Question number: 996

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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Appeared in Year: 2018

Match List-Ⅰ List-Ⅱ▾

Question

Match the items of List I with the items of List II and choose the correct answer from the code given below. (December)

List-Ⅰ (Coloum-1) List-Ⅱ (Coloum-2)

(A)

Technological advancements, especially in the area of digital communication, allow marketers to communicate with individual consumers or very small groups

(i)

Hyper-segmentation

(B)

Standardized, branded goods were sold at national level

(ii)

Fragmentation

(C)

The economy was characterized by small regional suppliers who sold goods on a local basis

(iii)

Mass marketing

(D)

Era of market differentiation based on demographic, socio-economic and life style factors

(iv)

Segmentation

Choices

Choice (4) Response
  • (A)
  • (B)
  • (C)
  • (D)

a.

  • (ii)
  • (i)
  • (iv)
  • (iii)

b.

  • (i)
  • (ii)
  • (iv)
  • (iii)

c.

  • (i)
  • (ii)
  • (iii)
  • (iv)

d.

  • (i)
  • (iii)
  • (ii)
  • (iv)

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