NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 742 - 746 of 1424

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Question number: 742

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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Appeared in Year: 2006

MCQ▾

Question

The factor that exerts the broadest & deepest influence on consumer behavior is

Choices

Choice (4)Response

a.

Culture

b.

Sub – Culture

c.

Income

d.

Social Class

Question number: 743

» Human Resources Management » Concepts, Role and Functions

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Appeared in Year: 2007

MCQ▾

Question

Human Resource management emphasises:

Choices

Choice (4)Response

a.

Development of people

b.

Punishment of people

c.

Adoption of people

d.

Question does not provide sufficient data or is vague

Question number: 744

» Marketing Management » Marketing Planning, Organising and Control

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Appeared in Year: 2006

MCQ▾

Question

Which of the following positioning strategies is adopted by marketers to position their product in two categories simultaneously?

Choices

Choice (4)Response

a.

Emotional Positioning

b.

Point of Parity

c.

Straddle Positioning

d.

Point of Difference

Question number: 745

» Business Statistics and Data Processing » Analysis and Interpretation of Data

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MCQ▾

Question

A graph of cumulative frequency distribution is called

Choices

Choice (4)Response

a.

Ogive

b.

Frequency Polygon

c.

Pie Diagram

d.

Histogram

Question number: 746

» Marketing Management » Marketing Research

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Appeared in Year: 2007

MCQ▾

Question

Which of the following is not a condition for successful price-discrimination?

Choices

Choice (4)Response

a.

Seller should be an MNC

b.

Different elasticity of demand for different consumers

c.

Consumers’ ignorance and prejudice

d.

Location of markets at distant places

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