NTA-NET (UGC-NET) Commerce (08): Questions 753 - 757 of 3802
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Question 753
Question MCQ▾
Intangible repositioning involves:
Choices
Choice (4) | Response | |
---|---|---|
a. | Modifying the product to make it more acceptable to the current target market. | |
b. | Targeting a different market segment with the same product. | |
c. | Changing the product and the target market. | |
d. | Keeping the product and target market the same but changing the image of the product. |
Question 754
Statement True-False▾
A company practicing customized marketing would develop a marketing mix for each customer.
Choices
Choice (4) | Response | |
---|---|---|
a. | False | |
b. | True | |
c. | None of the above | |
d. | Question does not provide sufficient data or is vague |
Question 755
Question MCQ▾
A buying centre may contain five people performing a number of roles. The role of the buyer is:
Choices
Choice (4) | Response | |
---|---|---|
a. | The person who conducts the transaction. | |
b. | The person who attempts to persuade others in the buying centre. | |
c. | The person who begins the buying process. | |
d. | The consumer of the product. |
Question 756
Question MCQ▾
The micro-environment consists of factors that affect the ________ environment.
Choices
Choice (4) | Response | |
---|---|---|
a. | Internal | |
b. | Immediate | |
c. | Outside | |
d. | External |
Question 757
Question MCQ▾
The holistic marketing framework is designed to address which of these key management questions?
- Value exploration
- Value creation
- Value delivery
Choices
Choice (4) | Response | |
---|---|---|
a. | 1 and 3 only | |
b. | 1,2 and 3 | |
c. | 2 and 3 only | |
d. | 1 and 2 only |