NTA-NET (UGC-NET) Commerce (08): Questions 753 - 757 of 3802

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Question 753

Question MCQ▾

Intangible repositioning involves:

Choices

Choice (4)Response

a.

Modifying the product to make it more acceptable to the current target market.

b.

Targeting a different market segment with the same product.

c.

Changing the product and the target market.

d.

Keeping the product and target market the same but changing the image of the product.

Edit

Question 754

Statement True-False▾

A company practicing customized marketing would develop a marketing mix for each customer.

Choices

Choice (4)Response

a.

False

b.

True

c.

None of the above

d.

Question does not provide sufficient data or is vague

Edit

Question 755

Question MCQ▾

A buying centre may contain five people performing a number of roles. The role of the buyer is:

Choices

Choice (4)Response

a.

The person who conducts the transaction.

b.

The person who attempts to persuade others in the buying centre.

c.

The person who begins the buying process.

d.

The consumer of the product.

Edit

Question 756

Question MCQ▾

The micro-environment consists of factors that affect the ________ environment.

Choices

Choice (4)Response

a.

Internal

b.

Immediate

c.

Outside

d.

External

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Question 757

Question MCQ▾

The holistic marketing framework is designed to address which of these key management questions?

  1. Value exploration
  2. Value creation
  3. Value delivery

Choices

Choice (4)Response

a.

1 and 3 only

b.

1,2 and 3

c.

2 and 3 only

d.

1 and 2 only

Edit