NTA-NET (UGC-NET) Commerce (08): Questions 714 - 718 of 3802

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Question 714

Question MCQ▾

Descriptive research examines:

Choices

Choice (4)Response

a.

Second-hand data.

b.

Causes and effects.

c.

Customer behaviour when buying good wine for example.

d.

Beliefs, attitudes, preferences and behaviour.

Edit

Question 715

Question MCQ▾

Which of the following can be argued as the reason for the failure of merger of Daimler and Chrysler?

Choices

Choice (4)Response

a.

Difference in target market penetration strategies

b.

Difference in Management style and practices

c.

Difference in Production process and operations

d.

Question does not provide sufficient data or is vague

Edit

Question 716

Question MCQ▾

A systematic examination of a firm՚s marketing environment, objectives, strategies, and activities, with a view to identifying key strategic issues and opportunities, is called:

Choices

Choice (4)Response

a.

A TOWS analysis.

b.

A SWOT analysis.

c.

A PEST macro factor analysis.

d.

A marketing audit.

Edit

Question 717

Question MCQ▾

The main forms of Qualitative market research are:

Choices

Choice (4)Response

a.

Telephone and field questionnaires

b.

Skilled mathematical analysis

c.

Group discussions and depth interviews

d.

Web site statistics

Edit

Question 718

Question MCQ▾

A classification system that can be used to identify industrial sectors is:

Choices

Choice (4)Response

a.

Segmented Industrial Classification

b.

Standard Institutional Classification

c.

Standard Industrial Classification

d.

Strategic Industrial Classification

Edit