NTA-NET (UGC-NET) Commerce (08): Questions 714 - 718 of 3802
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Question 714
Question MCQ▾
Descriptive research examines:
Choices
Choice (4) | Response | |
---|---|---|
a. | Second-hand data. | |
b. | Causes and effects. | |
c. | Customer behaviour when buying good wine for example. | |
d. | Beliefs, attitudes, preferences and behaviour. |
Question 715
Question MCQ▾
Which of the following can be argued as the reason for the failure of merger of Daimler and Chrysler?
Choices
Choice (4) | Response | |
---|---|---|
a. | Difference in target market penetration strategies | |
b. | Difference in Management style and practices | |
c. | Difference in Production process and operations | |
d. | Question does not provide sufficient data or is vague |
Question 716
Question MCQ▾
A systematic examination of a firm՚s marketing environment, objectives, strategies, and activities, with a view to identifying key strategic issues and opportunities, is called:
Choices
Choice (4) | Response | |
---|---|---|
a. | A TOWS analysis. | |
b. | A SWOT analysis. | |
c. | A PEST macro factor analysis. | |
d. | A marketing audit. |
Question 717
Question MCQ▾
The main forms of Qualitative market research are:
Choices
Choice (4) | Response | |
---|---|---|
a. | Telephone and field questionnaires | |
b. | Skilled mathematical analysis | |
c. | Group discussions and depth interviews | |
d. | Web site statistics |
Question 718
Question MCQ▾
A classification system that can be used to identify industrial sectors is:
Choices
Choice (4) | Response | |
---|---|---|
a. | Segmented Industrial Classification | |
b. | Standard Institutional Classification | |
c. | Standard Industrial Classification | |
d. | Strategic Industrial Classification |