NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 82 - 88 of 1426

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Question number: 82

» Marketing Management » Evolution and Concept

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MCQ▾

Question

Macro marketing concept was presented by

Choices

Choice (4)Response

a.

R. Meyer

b.

Kelly E. J.

c.

Philip Kotler

d.

None of the above

Question number: 83

» Marketing Management » Product Decisions

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MCQ▾

Question

High price and the low promotional expenditures marketing strategy opted, is called

Choices

Choice (4)Response

a.

slow skimming strategy

b.

Rapid skimming strategy

c.

Rapid penetration strategy

d.

Slow penetration strategy

Question number: 84

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

Demography is the study of

Choices

Choice (4)Response

a.

Human beings

b.

Brand loyalty

c.

Human population

d.

None of the above

Question number: 85

» Marketing Management » Marketing Mix, Marketing Environment

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MCQ▾

Question

Which of the following is not among the 4P’s of marketing mix?

Choices

Choice (4)Response

a.

Price

b.

Place

c.

Process

d.

Product

Question number: 86

» Financial and Management Accounting » Basic Accounting Concept

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MCQ▾

Question

The fundamental accounting equation “assets = liabilities” is the formal expression of

Choices

Choice (4)Response

a.

Money measurement concept

b.

Matching concept

c.

Dual aspect concept

d.

Going concern concept

Question number: 87

» Marketing Management » Product Decisions

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MCQ▾

Question

Low price and the heavy promotional expenditures marketing strategy opted, known as

Choices

Choice (4)Response

a.

Rapid penetration strategy

b.

slow skimming strategy

c.

Rapid skimming strategy

d.

Slow penetration strategy

Question number: 88

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

This errors occurs when some companies discovers that buyers have only a vague idea about the brand, is known as

Choices

Choice (4)Response

a.

Confused positioning errors

b.

Under-positioning errors

c.

Over-positioning errors

d.

Doubtful positioning errors

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