NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 91 - 96 of 1264

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Question number: 91

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

Consumption behaviour is

Choices

Choice (4) Response

a.

Micro in nature

b.

Macro in nature

c.

Question does not provide sufficient data or is vague

d.

None of the above

Question number: 92

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

“Dhanpat Rai & Company” publishes and sells books covering all types of customers’ needs competition books and text books for school, colleges and universities, is an example of

Choices

Choice (4) Response

a.

Product Specialization

b.

Market Specialization

c.

Question does not provide sufficient data or is vague

d.

None of the above

Question number: 93

» Marketing Management » Marketing Mix, Marketing Environment

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MCQ▾

Question

Marketing Mix elements i. e. product, price, promotion and place are

Choices

Choice (4) Response

a.

Uncontrollable variables

b.

Controllable variables

c.

All of the above

d.

None of the above

Question number: 94

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

Consumer behaviour covers the study of the activities of

Choices

Choice (4) Response

a.

Final users

b.

Intermediate users

c.

Initial users

d.

None of the above

Question number: 95

» Marketing Management » Marketing Mix, Marketing Environment

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MCQ▾

Question

Transportation, warehousing and storage belong to which P of the marketing mix

Choices

Choice (4) Response

a.

Product

b.

Promotion

c.

Place

d.

Price

Question number: 96

» Marketing Management » Product Decisions

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MCQ▾

Question

Which product that the consumers wants to purchase frequently, immediately and with a minimum of effort?

Choices

Choice (4) Response

a.

Specialty goods

b.

Convenience goods

c.

Shopping goods

d.

Question does not provide sufficient data or is vague

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