NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 85 - 90 of 1264

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Question number: 85

» Marketing Management » Marketing Mix, Marketing Environment

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MCQ▾

Question

Which of the following is not among the 4P’s of marketing mix?

Choices

Choice (4) Response

a.

Price

b.

Place

c.

Process

d.

Product

Question number: 86

» Financial and Management Accounting » Basic Accounting Concept

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MCQ▾

Question

The fundamental accounting equation “assets = liabilities” is the formal expression of

Choices

Choice (4) Response

a.

Money measurement concept

b.

Matching concept

c.

Dual aspect concept

d.

Going concern concept

Question number: 87

» Marketing Management » Product Decisions

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MCQ▾

Question

Low price and the heavy promotional expenditures marketing strategy opted, known as

Choices

Choice (4) Response

a.

Rapid penetration strategy

b.

slow skimming strategy

c.

Rapid skimming strategy

d.

Slow penetration strategy

Question number: 88

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

This errors occurs when some companies discovers that buyers have only a vague idea about the brand, is known as

Choices

Choice (4) Response

a.

Confused positioning errors

b.

Under-positioning errors

c.

Over-positioning errors

d.

Doubtful positioning errors

Question number: 89

» Marketing Management » Product Decisions

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MCQ▾

Question

When the product are purchased after visiting so many completing stores and comparing the different alternatives offered by different manufacturers and retailers, are known as

Choices

Choice (4) Response

a.

Convenience goods

b.

Shopping goods

c.

Specialty goods

d.

Question does not provide sufficient data or is vague

Question number: 90

» Financial and Management Accounting » Capital and Revenue

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MCQ▾

Question

All revenue expenditures and receipts are taken to

Choices

Choice (4) Response

a.

Trading & P/L account

b.

Balance sheet

c.

Trial Balance

d.

None of the above

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