NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 78 - 84 of 1264

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Question number: 78

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

Market differentiation appeared with new concept of marketing in

Choices

Choice (4) Response

a.

1950

b.

1930

c.

1960

d.

1940

Question number: 79

» Human Resources Management » Performance Appraisal

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Appeared in Year: 2013

MCQ▾

Question

The present value of the future contribution of employees is one of the methods of (December- 2013, Paper- III, UGC NET)

Choices

Choice (4) Response

a.

HR Accounting

b.

Inflation Accounting

c.

Responsibility Accounting

d.

Social Accounting

Question number: 80

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

As per Moslow’s hierarchy of needs, the most basic needs, the most basic needs are categorized as—

Choices

Choice (4) Response

a.

Self-esteem needs

b.

Social needs

c.

Safety needs

d.

Physiological needs

Question number: 81

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

Which of the following is not a economic determinants

Choices

Choice (4) Response

a.

Standard of living

b.

Consumer credit

c.

Personality

d.

Personal income

Question number: 82

» Marketing Management » Evolution and Concept

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MCQ▾

Question

Macro marketing concept was presented by

Choices

Choice (4) Response

a.

R. Meyer

b.

Kelly E. J.

c.

Philip Kotler

d.

None of the above

Question number: 83

» Marketing Management » Product Decisions

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MCQ▾

Question

High price and the low promotional expenditures marketing strategy opted, is called

Choices

Choice (4) Response

a.

slow skimming strategy

b.

Rapid skimming strategy

c.

Rapid penetration strategy

d.

Slow penetration strategy

Question number: 84

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

Demography is the study of

Choices

Choice (4) Response

a.

Human beings

b.

Brand loyalty

c.

Human population

d.

None of the above

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