CBSE-NET (UGC) Commerce (Paper-II & Paper-III): Questions 81 - 87 of 100

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Question number: 81

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Which of the following is not a economic determinants

Choices

Choice (4) Response
a.

Consumer credit

b.

Personal income

c.

Personality

d.

Standard of living

Question number: 82

» Marketing Management » Evolution and Concept

MCQ▾

Question

Macro marketing concept was presented by

Choices

Choice (4) Response
a.

R. Meyer

b.

Kelly E. J.

c.

Philip Kotler

d. All of the above

Question number: 83

» Marketing Management » Product Decisions

MCQ▾

Question

High price and the low promotional expenditures marketing strategy opted, is called

Choices

Choice (4) Response
a.

Rapid skimming strategy

b.

Slow penetration strategy

c.

slow skimming strategy

d.

Rapid penetration strategy

Question number: 84

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Demography is the study of

Choices

Choice (4) Response
a.

Human population

b.

Brand loyalty

c.

Human beings

d. Question does not provide sufficient data or is vague

Question number: 85

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Which of the following is not among the 4P’s of marketing mix?

Choices

Choice (4) Response
a.

Process

b.

Product

c.

Price

d.

Place

Question number: 86

» Financial and Management Accounting » Basic Accounting Concept

MCQ▾

Question

The fundamental accounting equation “assets = liabilities” is the formal expression of

Choices

Choice (4) Response
a.

Money measurement concept

b.

Matching concept

c.

Going concern concept

d.

Dual aspect concept

Question number: 87

» Marketing Management » Product Decisions

MCQ▾

Question

Low price and the heavy promotional expenditures marketing strategy opted, known as

Choices

Choice (4) Response
a.

Slow penetration strategy

b.

slow skimming strategy

c.

Rapid skimming strategy

d.

Rapid penetration strategy

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