CBSE-NET (UGC) Commerce (Paper-II & Paper-III): Questions 75 - 80 of 100
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Question number: 75
» Marketing Management » Elements of Consumer Behaviour, Market Segmentation
Question
A consumer response model to promotion, awareness, knowledge, liking, preference, conviction and purchase is known as
Choices
| Choice (4) | Response | |
|---|---|---|
| a. | Hierarchy of effects |
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| b. | Engel-Kollat-Blackwell Model |
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| c. | Howard-Sheth Model |
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| d. | All of the above |
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Question number: 76
» Marketing Management » Product Decisions
Question
High price and high promotion marketing strategy opted in the introduction stage of “PLC”, is called
Choices
| Choice (4) | Response | |
|---|---|---|
| a. | Rapid penetration strategy |
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| b. | Slow penetration strategy |
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| c. | Rapid skimming strategy |
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| d. | slow skimming strategy |
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Question number: 77
» Financial and Management Accounting » Capital and Revenue
Question
All capital expenditures and receipts are taken to
Choices
| Choice (4) | Response | |
|---|---|---|
| a. | Trading & P/L account |
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| b. | Balance sheet |
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| c. | Trial Balance |
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| d. | Question does not provide sufficient data or is vague |
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Question number: 78
» Marketing Management » Elements of Consumer Behaviour, Market Segmentation
Question
Market differentiation appeared with new concept of marketing in
Choices
| Choice (4) | Response | |
|---|---|---|
| a. | 1960 |
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| b. | 1940 |
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| c. | 1950 |
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| d. | 1930 |
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Question number: 79
» Human Resources Management » Performance Appraisal
Appeared in Year: 2013
Question
The present value of the future contribution of employees is one of the methods of (December- 2013, Paper- III, UGC NET)
Choices
| Choice (4) | Response | |
|---|---|---|
| a. | Responsibility Accounting |
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| b. | HR Accounting |
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| c. | Social Accounting |
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| d. | Inflation Accounting |
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Question number: 80
» Marketing Management » Elements of Consumer Behaviour, Market Segmentation
Question
As per Moslow’s hierarchy of needs, the most basic needs, the most basic needs are categorized as—
Choices
| Choice (4) | Response | |
|---|---|---|
| a. | Physiological needs |
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| b. | Self-esteem needs |
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| c. | Social needs |
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| d. | Safety needs |
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