NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 64 - 68 of 1424

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Question number: 64

» Marketing Management » Evolution and Concept

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MCQ▾

Question

“The process of formulating and implementing market strategies by a firm that ensures flow of need satisfying goods & services at a profit” is an approach of

Choices

Choice (4)Response

a.

Micro Marketing

b.

Macro Marketing

c.

Question does not provide sufficient data or is vague

d.

None of the above

Question number: 65

» Marketing Management » Marketing Mix, Marketing Environment

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MCQ▾

Question

when a change in consumer’s tastes and preferences and market structures in general occurs, termed as

Choices

Choice (4)Response

a.

Market Drift

b.

Market Planning

c.

Market Inertia

d.

Marketing Process

Question number: 66

» Marketing Management » Evolution and Concept

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MCQ▾

Question

The basic objective of marketing function is to link

Choices

Choice (4)Response

a.

Wholesaler & Retailer

b.

Producer & Consumers

c.

Producer & Advertiser

d.

Producer & Retailer

Question number: 67

» Marketing Management » Marketing Mix, Marketing Environment

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MCQ▾

Question

The environment implies the factors and forces in the immediate environment which affect the company’s ability to serve its market, is

Choices

Choice (4)Response

a.

Micro environment

b.

Macro environment

c.

Question does not provide sufficient data or is vague

d.

None of the above

Question number: 68

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

Emotional motives are

Choices

Choice (4)Response

a.

Internal motives

b.

External motives

c.

All of the above

d.

None of the above

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