CBSE-NET (UGC) Commerce (Paper-II & Paper-III): Questions 75 - 80 of 100

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Question number: 75

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

A consumer response model to promotion, awareness, knowledge, liking, preference, conviction and purchase is known as

Choices

Choice (4) Response

a.

Hierarchy of effects

b.

Engel-Kollat-Blackwell Model

c.

Howard-Sheth Model

d.

All of the above

Question number: 76

» Marketing Management » Product Decisions

MCQ▾

Question

High price and high promotion marketing strategy opted in the introduction stage of “PLC”, is called

Choices

Choice (4) Response

a.

Rapid penetration strategy

b.

Slow penetration strategy

c.

Rapid skimming strategy

d.

slow skimming strategy

Question number: 77

» Financial and Management Accounting » Capital and Revenue

MCQ▾

Question

All capital expenditures and receipts are taken to

Choices

Choice (4) Response

a.

Trading & P/L account

b.

Balance sheet

c.

Trial Balance

d.

Question does not provide sufficient data or is vague

Question number: 78

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

Market differentiation appeared with new concept of marketing in

Choices

Choice (4) Response

a.

1960

b.

1940

c.

1950

d.

1930

Question number: 79

» Human Resources Management » Performance Appraisal

Appeared in Year: 2013

MCQ▾

Question

The present value of the future contribution of employees is one of the methods of (December- 2013, Paper- III, UGC NET)

Choices

Choice (4) Response

a.

Responsibility Accounting

b.

HR Accounting

c.

Social Accounting

d.

Inflation Accounting

Question number: 80

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

MCQ▾

Question

As per Moslow’s hierarchy of needs, the most basic needs, the most basic needs are categorized as—

Choices

Choice (4) Response

a.

Physiological needs

b.

Self-esteem needs

c.

Social needs

d.

Safety needs

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