NTA-NET (UGC-NET) Commerce (08): Questions 536 - 540 of 3802

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Question 536

Question MCQ▾

Customers in introduction stage of life cycle of products are classified as

Choices

Choice (4)Response

a.

Middle majority customers

b.

Innovators

c.

Early adopters

d.

Laggards

Edit

Question 537

Question MCQ▾

Strategy of distribution in which seller allow certain outlets to sell its product is classified as

Choices

Choice (4)Response

a.

exclusive distribution

b.

inclusive distribution

c.

selective distribution

d.

intensive distribution

Edit

Question 538

Question MCQ▾

Type of discount made to those buyers who use to buy products or services that are out of season is classified as

Choices

Choice (4)Response

a.

Quantity discount

b.

Functional discount

c.

Seasonal discount

d.

Cash discount

Edit

Question 539

Question MCQ▾

A project whose cash flows are more than capital invested for rate of return then net present value will be

Choices

Choice (4)Response

a.

Zero

b.

Negative

c.

Positive

d.

Independent

Edit

Question 540

Question MCQ▾

The success of marketing communication depends upon the extent to which messages engage their audiences. These audiences can be seen to fall into three main groups:

Choices

Choice (4)Response

a.

Customers, general public and sales personnel

b.

Customers channel members and general stakeholders

c.

General public, club members, and general stakeholders.

d.

Customer՚s general stakeholders and club members

Edit