NTA-NET (Based on NTA-UGC) Commerce (Paper-II): Questions 65 - 71 of 1264

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Question number: 65

» Marketing Management » Marketing Mix, Marketing Environment

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MCQ▾

Question

when a change in consumer’s tastes and preferences and market structures in general occurs, termed as

Choices

Choice (4) Response

a.

Market Drift

b.

Market Planning

c.

Market Inertia

d.

Marketing Process

Question number: 66

» Marketing Management » Evolution and Concept

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Question

The basic objective of marketing function is to link

Choices

Choice (4) Response

a.

Wholesaler & Retailer

b.

Producer & Consumers

c.

Producer & Advertiser

d.

Producer & Retailer

Question number: 67

» Marketing Management » Marketing Mix, Marketing Environment

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MCQ▾

Question

The environment implies the factors and forces in the immediate environment which affect the company’s ability to serve its market, is

Choices

Choice (4) Response

a.

Micro environment

b.

Macro environment

c.

Question does not provide sufficient data or is vague

d.

None of the above

Question number: 68

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

Emotional motives are

Choices

Choice (4) Response

a.

Internal motives

b.

External motives

c.

All of the above

d.

None of the above

Question number: 69

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

Consumer Behaviour is

Choices

Choice (4) Response

a.

Micro in nature

b.

Macro in nature

c.

All of the above

d.

None of the above

Question number: 70

» Marketing Management » Product Decisions

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MCQ▾

Question

Which product having tangible and intangible features?

Choices

Choice (4) Response

a.

Core Product

b.

Symbolic Product

c.

Augmented Product

d.

All of the above

Question number: 71

» Marketing Management » Elements of Consumer Behaviour, Market Segmentation

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MCQ▾

Question

Howard Sheth model of consumer behaviour was given in the year

Choices

Choice (4) Response

a.

1980

b.

1969

c.

1975

d.

1960

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