CBSE-NET (UGC) Commerce (Paper-II & Paper-III): Questions 1 - 6 of 139

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Question number: 1

» Marketing Management » Product Decisions

MCQ▾

Question

Market modification and product modification strategies used in which stage of “PLC”,

Choices

Choice (4) Response

a.

Introduction stage

b.

Maturity stage

c.

Growth stage

d.

Decline stage

Question number: 2

» Financial and Management Accounting » Basic Accounting Concept

MCQ▾

Question

Which of the following accounting equation is correct?

Choices

Choice (4) Response

a.

Capital – liabilities = assets

b.

Capital = assets + liabilities

c.

Capital + assets = liabilities

d.

Capital + liabilities = assets

Question number: 3

» Marketing Management » Product Decisions

MCQ▾

Question

In the classification of adopters given by the Rogers the smallest proportion is that of

Choices

Choice (4) Response

a.

Laggards

b.

Late Majority

c.

Innovators

d.

Early Majority

Question number: 4

» Marketing Management » Product Decisions

MCQ▾

Question

Low price and the low expenditures marketing strategy opted is called

Choices

Choice (4) Response

a.

Slow penetration strategy

b.

Rapid skimming strategy

c.

slow skimming strategy

d.

Rapid penetration strategy

Question number: 5

» Marketing Management » Evolution and Concept

MCQ▾

Question

The synthesis of all managerial, traditional, scientific, social and historical foundations of marketing and includes specialization on the interrelationships of mental and physical processes to supplement the facts and empirical observations of marketing practices, is a concept of

Choices

Choice (4) Response

a.

Remarketing

b.

Over Marketing

c.

Demarketing

d.

Meta Marketing

Question number: 6

» Marketing Management » Marketing Mix, Marketing Environment

MCQ▾

Question

Factors or forces which directly affect the market operation ability of the company are

Choices

Choice (4) Response

a.

Controllable

b.

Uncontrollable

c.

All of the above

d.

None of the above

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