IAS (Admin.) Mains Psychology Methods of Psychology-Focussed Group Discussions Study Material (Page 1 of 1)
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Focused Group Discussions: Purpose of FGD
Focused Group discussion is an effective methodology for gauging community՚s perceptions. In a focus group discussions people from similar backgrounds or experiences (e. g. , mothers, young married men) are brought together to discuss a specific topic of interest to the investigators. Homogeneous samples are preferred because mixing age or gender groups may inhibit some people, especially women, from expressing their views. This method derives from market research strategies where theories of social psycholog…
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Focused Group Discussions: Situations Not Suitable for FGD and Tips and Procedure to Conduct FGD
Situations Not Suitable for FGD
FGD is not suitable
- When there is a need to ask participants sensitive information
- When there is a need for statistical information about an entire population
- When working with emotionally or politically charged groups
- When confidentiality cannot be ensured
- When it is desired to reach a consensus among a group
- When skills necessary to analyze the data are not available
Tips and Procedure to Conduct FGD
- Identify suitable discussion participants and invite a small group to a meeting at an agreed place and time.
- The ideal number of participants is six to eight, but be flexible about numbers. D…
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