IAS (Admin.) Mains Management Marketing Management-Analyzing Consumer Markets Study Material (Page 2 of 2)

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Consumer Behavior: What is Consumer Behavior? , Nicosia Model

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What is Consumer Behavior?

Consumer Buying Behavior is the sum total of a consumer՚s attitudes, preferences, intentions and decisions while purchasing a product or service.

CONSUMER BEHAVIOUR MODELS

Nicosia Model

  • It was developed by Francesco M…

… (102 more words, 6 figures, 1 table) …

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Consumer Behavior: Engel, Blackwell and Kollat Model, Howard Sheth Model- Four Major Set of Variables under Howard Sheth Model

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Engel, Blackwell and Kollat Model

  • Developed By Engel, Blackwell And Kollat In The Year 1968.
  • It Was Proposed To Organize And Describe The Growing Body Of Knowledge/Research Concerning Consumer Behavior. It Is Based On The Following Four Components:
ENGEL, BLACKWELL and KOLLAT MODEL

Howard Sheth Model

  • Developed by John Howard and Jagdish Sheth in 1969.
  • It explains then rationality of choice of the product by the consumer, under conditions of incomplete information and reduced processing capability.
HOWARD SHETH MODEL
Three Levels of Decision Making

Four Major Set of Variables under Howard Sheth Model

… (8 more words, 4 figures) …

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