Optionals IAS Mains Management: Questions 10 - 20 of 27
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Question 10
Write in Short
Short Answer▾What is cognitive dissonance? At what stage of buying decision process it is likely to take place?
Question 11
Question 12
Write in Short
Short Answer▾Describe some important strategies for a marketer of a high-involvement product.
Question 13
Question 14
Write in Short
Short Answer▾How are experience services (qualities) different from credence services (qualities) ?
Question 15
Write in Short
Short Answer▾Why does consumers perceive more risk while consuming services than buying goods?
Question 16
Explanation
SWOT Analysis
- SWOT analysis is a tool employed for a person, place, product or business venture to identify/evaluate its strength, weaknesses, opportunities and threats.
- Overlaying the objective of a business endeavor or product etc. , one can state
- Strengths those are the advantages it has over others;
- Weaknesses which could prove a drawback to the en…
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Question 17
Explanation
BCG Matrix
The BCG Matrix, Boston Consultancy Group Matrix is a model for a product՚s life cycle or a business portfolio which has two dimension to it namely Market Share or Market Growth and help allocating product՚s position in one of the four quadrants of the matrix.
Dogs
These are the products with low market share and low market growth, it is bes…
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Question 18
Explanation
PEST Analysis
- A business gets radically affected by its environment. Either it is a new business venture or a well-established enterprise, taking stock of its business environment is a necessity for a business to sustain in all season. PEST can be done for a place, market, enterprise etc.
- PEST is a framework which includes various Macroeconomic eleme…
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Question 19
Appeared in Year: 2014
Describe in Detail
Essay▾How the management planning is different from strategic management planning? Explain with suitable example. (250 Words)
Explanation
Strategic Planning and Management Planning
- A strategic plan is a high-level overview of the entire business, its vision, objectives, and value. This plan is the foundation basis of the organization and will dictate decisions in the long-term. The scope of the plan can be two, three, five, or even ten years. Managers at every level will turn to the s…
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Question 20
Appeared in Year: 2014
Describe in Detail
Essay▾What is the difference between franchising and licensing? Explain with example.
Explanation
Franchising and Licensing
Franchising
- In a franchising model, the franchisee uses another firm՚s successful business model and brand name to operate what is effectively an independent branch of the company.
- The franchiser maintains a considerable degree of control over the operations and processes used by the franchisee, but also helps with things lik…
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