IAS (Admin.) Mains Management Marketing Management-Market Research Study Material (Page 1 of 1)

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Online Marketing & Marketing Research

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Online Marketing

  • Online marketing or internet marketing or digital marketing refers to marketing of product and services through e-mails or websites. Typically, online marketing is a direct marketing which has replaced advertisements through television, magazines or newspapers. It attracts the consumers directly by sending e-mails or showing pop-ups in browsing sites or advertising in their social media accounts.
  • E-mail marketing refers to advertising or promoting a particular product or service by sending e-mails to the customers. The customer…

… (809 more words, 29 figures) …

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