IAS (Admin.) Mains Management Marketing Management-Analyzing Consumer Markets Study Material (Page 1 of 2)

Choose Programs:

📹 Video Course 2024 (111 Lectures [44 hrs : 56 mins]): Offline Support

Rs. 270.00 -OR-

1 Month Validity (Multiple Devices)

Preview All LecturesDetails

🎓 Study Material (503 Notes): 2024-2025 Syllabus

Rs. 600.00 -OR-

3 Year Validity (Multiple Devices)

Topic-wise Notes & SampleDetails

🎯 161 Questions (& PYQs) with Full Explanations (2024-2025 Exam)

Rs. 500.00 -OR-

3 Year Validity (Multiple Devices)

CoverageDetailsSample Explanation

Help me Choose & Register (Watch Video) Already Subscribed?

Consumer Behaviour Models: What is Consumer Behaviour? - Nicosia Model: By Francesco M. Nicosia in 1966

Edit

What is Consumer Behaviour?

Consumer buying behavior is the sum total of a consumer՚s attitudes, preferences, intentions and decisions while purchasing product or service.

Consumer Behaviour
Consumer Behaviour Models

Nicosia Model: By Francesco M. Nicosia in 1966

Nicosia Model: By Francesco M. Nicosia in 1966

Nicosia model shows the relations…

… (137 more words, 3 figures) …

Subscribe (by clicking here) to view full notes and track progress.

Consumer Behaviour Models: Engle-Blackwell Kollat Model (1996) , Howarth Sheth Model, Major Set of Variables

Edit

Engle-Blackwell Kollat Model (1996)

Engle-Blackwell Kollat Model (1996)

The Engel Kollat Blackwell Model of Consumer Behavior was created to describe the increasing, fast-growing body of knowledge concerning consumer behavior. This model, like in other models, has gone through many r…

… (569 more words, 27 figures) …

Subscribe (by clicking here) to view full notes and track progress.